There’s a good article from Dan Counsell of Realmac Software on Designing Great App Store Screenshots. Dan suggests that the icon, rating and screenshots are the primary factors that result in a user downloading an app – so it’s worth paying attention to the screenshots.
The advice for screenshots: don’t stick with plain old screenshots – use this is an oportunity to advertise the app…
“I personally like to do one of two things; either include the device within the screenshot or actually photograph the app in use, similar to a lifestyle photo. Both of these options give extra space to describe and sell the features of an app.”
For a reason that I haven’t duly examined, I’ve always shied away from this, opting for ‘pure’ screenshots. Faithful representation of ‘the app’ definitely contributed to this view, but as I consider it now, perhaps my initial impression was effected by garish examples from other apps. I simply haven’t reconsidered it.
It’s clear that screenshots done well in this way will reflect positively on the app and serve to communicate more of the app’s benefits.
Dan’s advice seems to make obvious sense.
How might I change the PublicSpeakr screenshots? The key design aim of the app is to allow people to record their talk in sections and make it easy to edit/experiment with those sections in context of the whole. Going beyond the plain screenshots we currently have would probably be more effective at communicating these benefits.
The output of 20 minutes playing around in Acorn – these samples have had little thought. I do think that dropping the vanilla screenshots can produce better results, so it’s worth giving some additional consideration to possible designs.