The Promo Video for Alter is Ready

The promo video for Alter is ready. As per the launch plan – I’ve updated the teaser page for Alter with both the video and the release date, which is Wednesday 6th August.

Today, I will reach out as best as possible, letting people and press know about the promo video and launch date.

The video will continue to have value beyond day #1 – but for this short period the goal is generate interest and boost activity on launch day. Initial feedback has been positive: the video does a good job of showing one of the key workflows for Alter…

I plan to write about my experience/lessons-learned from making the video, in another post. For now, here it is.