These numbers start from the 1st April 2015, when App Analytics data became available.

April 2015 – August 2015

  • Period: 01/04/2015 – 25/08/2015, 147 days
  • App version: 1.2.2
  • App price: free
  • In-App Purchase: Send via Messages
  • IAP price: $0.99 (Tier 1)
  • Downloads: 1042
  • Downloads / day: 7.09
  • IAPs: 151
  • IAPs / day: 1.03
  • IAP conversion rate: 14.5%
  • App Store views: 2192
  • View to download conversion rate: 47.5%

September 2015 – December 2015

What changed? A new version of the app with revised UI and workflow. The App Store name changed, but the keywords remained the same.

  • Period: 26/08/2015 – 04/01/2016, 132 days
  • App version: 2.0
  • App price: free
  • Downloads: 833
  • Downloads / day: 6.31
  • In-App Purchase: Send via Messages
  • IAP price: $0.99 (Tier 1)
  • IAPs: 74
  • IAPs / day: 0.56
  • IAP conversion rate: 8.9%
  • App Store views: 2324
  • Conversion rate: 35.8%

January 2016 – March 2016

What changed? No change to the actual application, just a price change for the IAP from Tier 1 to Tier 2.

  • Period: 05/01/2016 – 17/03/2016, 72 days
  • App version: 2.0
  • App price: free
  • Downloads: 467
  • Downloads / day: 6.5
  • In-App Purchase: Send via Messages
  • IAP price: $1.99 (Tier 2)
  • IAPs: 37
  • IAPs / day: 0.51
  • IAP conversion rate: 7.9%
  • App Store views: 1411
  • Conversion rate: 33.1%

Results discussion.

Short period of app not available

  • 18th March, Rejected and Removed from Sale
  • 31st March, Ready for Sale

April 2016 – Present

What changed? Minor update to the application to support a change to the keywords. Unintended consequence of App Review (rejection) required that the IAP be “rebranded”.

  • Period: 01/04/2016 – 03/05/2016, 33 days
  • App version: 2.0.1
  • App price: free
  • Downloads: 280
  • Downloads / day: 8.5
  • In-App Purchase: ”Upgrade Pack”
  • IAP price: $1.99 (Tier 2)
  • IAPs: 7
  • IAPs / day: 0.21
  • IAP conversion rate: 2.5%
  • App Store views: 720
  • Conversion rate: 39%

Results discussion.